The 4 M’s of Strategic Communication and Change Management

by Arnold Burian

Check out The 4 M’s of Strategic Communication and Change Management by Christopher Smith. Here is an excerpt:

Successful organizational change depends on effective strategic communication and change management.

Failure to communicate effectively can have several negative effects, such as:

  • Lowered employee motivation
  • Increased employee resistance and frustration
  • Decreased productivity
  • Lengthened project…

The full article is available here.

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