Purpose before profit

Check out Purpose before profit by Gilbert Kruidenier. Here is an excerpt:

Last week my colleague told me a story of her elderly mother who proudly called her at work because for once she had not succumbed to the pressure of one of those energy company X telemarketer sales people we all know and love. Score one for mum!
However, it led to another story about how her mum…

The full article is available here.

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